Tuesday, January 22

Interview with Bella Bella Boutique Owner, Aline Machado

Aline Machado: Owner, Bella Bella Boutique
Thirsting for super sexy lingerie and mood enhancing products? Discover what is new in the industry, coming from fabulous Florida! Here is our interview with e-tailer Aline Machado, owner of the beautiful Bella Bella Boutique.

HM: What inspired you want to start a boutique?
Having a very stylish mother, teaching me how to be a lady all my life, at age 9 I knew I wanted to own a fashion boutique. And being in the fashion industry for so many years my passion got bigger and bigger.

HM: What do you look for in clothing companies when buying?
A: We specialize in fine lingerie, specially from new designer with fresh approach and beautiful styles. We look for quality and good price.

HM: What are your best sellers?
A: Spoylt lingerie from London is a must-have in the designer level, Sensualle Thongs are always sold out due to their unique cuts and embellishments, Lola Luna are the most spectacular G-strings in the world, made in South of France with beautiful lace and Swarovski crystals, Booty Parlor is loved by many celebrities.

HM: Who is your typical customer?
A: Our clientele is between 18-50 years old, usually sophisticated, fashion-forward and stylish. We have many doctors and lawyers as well many college students clients. We also have high profile clients including celebrities.

HM: What sets your boutique apart from the others in your area?
A: We carry some exclusive brands from London, Australia, Colombia and Brazil. We have added brands that cater to women from all continents.

HM: Florida’s boutique culture is growing rapidly. What do you think is the cause of this new boom?
Population growth and people being more fashion focused and looking for something different or hard to find. I had a customer that was so happy to find Bella Bella for her Nougat London Bath products that she could only get at Harrods in London.

HM: Are there any distinct favorites among women in Aventura and the surrounding areas? A special style or accessory piece?
Brazilian cut panties and sexy thongs are adored by Miami women.

HM: What’s new at Bella Bella?
A: Soon we will have exclusive gift sets by Bella Bella with products to cater to the 5 senses all in one gorgeous luxurious boxed set.

HM: What are your plans for the future?
We will be starting our own brand of lingerie.

HM: If you could give advice to women who are thinking about starting a boutique what would it be?
A: Lots of research, great PR, knowing your niche customer, keeping your overhead low, the perfect location and lots of passion!

Bella Bella Boutique
3600 Mystic Pointe Dr. Suite 1114
Aventura, FL 33180

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