Friday, February 29

Belabumbum Q & A

Heidi Rauch and Alyssa Weiss are the co-founders of Belabumbum known for sexy and sophisticated lingerie. Here is Heidi's take on lingerie.
HM: Describe your boudoir style in one word.
Wearable Vintage

HM: Favorite place to shop for lingerie?
Intimissimi in Milan. It’s like the Benetton of lingerie. They make fun and affordable styles, and roll them out on an impressive production schedule.

HM: What are some new trends in lingerie?
Shapewear, fit, and larger cup sizes are a big trend in the United States, right now.

HM: Who is your style icon?
I have a real appreciation for the Marchesa Luisa Casati, the fabulous Italian eccentric, artist's muse and patroness of the arts in early 20th century Europe. She was a real femme fatale who transformed everyday life into spectacle.

HM: What is the biggest mistake a woman can make when it comes to buying lingerie besides wearing a wrong sized bra?
Make sure your bottoms are not too tight to avoid panty lines. Don’t hike them up too high!

HM: What is one lesson you are grateful for learning throughout your career in lingerie designing?
Use everything! It’ll help you meet your minimums, we use extra material for head bands, nursing bras, baby clothes, you name it.

HM: What advice would you give to young lingerie designers trying to make their fame?
BB: Make sure your styles are supportive and well sewn. There is a lot of cute, but flimsy, lingerie out there. Even in the boudoir, women want their lingerie to hold parts in place.

HM: If you could give women a tip to feel fabulous in their lingerie what would it be?
BB: Don’t always go for the neutral foundations. Consciously pick the colors you feel inspired to wear and remember throughout the day that you have fabulous jade green panties on, or let a bit of your cami peek through!

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