A Smarter Way to Buy a Diamond

Blue Nile provides access to over 60,000 diamonds - the largest collection of certified diamonds online. Consumers can match a certified diamond to a setting of their choice using our Build Your Own Ring feature. Blue Nile also offers the lowest diamond prices in the industry - 20 to 40% below traditional retail. Blue Nile is a publicly traded company listed on the NASDAQ stock exchange, and has been profiled by Forbes and The New York Times. All orders ship via free FedEx and each order is backed by a 30-day no questions asked return policy. Blue Nile provides the education and guidance to help consumers make an informed jewelry purchase. Our site offers extensive diamond education and our expertly-trained diamond and jewelry consultants offer no-pressue advice and guidance. Blue Nile is the smarter way to buy a diamond. Diamonds Engagement Rings