Saturday, March 21

Maurie and Eve Interview

Maurie and Eve is a new designer label we're following here at Haute Mimi. Founded by two friends, Kelly Davies and Maya Clemmenson, Maurie And Eve is taking the fashion world by storm. The line has been featured in top magazines and sell in over 80 boutiques in Australia and now they are ready to take over the States. The two friends feature tie dye and batik prints this season giving their looks a laid back beach style obviously inspired from their hometown of Sydney. We had a chance to get to know this design duo and we know you'll adore their latest collection. Visit Maurie and Eve here.

HM: Describe your style in one word.

HM: What is your best-kept style secret?
K-M: None of this Less is More… We’re all about MORE is more…

HM: Where is your favorite place to shop?
K-M: Harajuku St Tokyo… there are the best vintages shops we’ve ever come across!
HM: Who is your fashion icon?
K-M: We’ve got a few… Erin Wasson, Rachel Zoe, Irina Lazareanu and Mary Kate Olsen.

HM: What is the biggest mistake a woman can make when getting dressed?
K-M: Not dressing for your size.. if you’re a 12 don’t try and squeeze into an 8… not flattering! And don’t wear too many trends at once, mix them in with your personal style. You don’t want to be a fashion victim!

HM: What is one lesson you are grateful for learning throughout your experience in launching your label? K-M: The list is so long, we don’t want to bore you guys… Just remember cash flow is everything!!

HM: What advice would you give to young fashion professionals trying to make their fame?
: Know your market… find out who it is your designing for and target it. Research and it’s better to do a few things really well, than a thousand things half arsed!

HM: If you could give women a tip to be fabulous what would it be? K-M: Wear Maurie & Eve and bring your own style to it, make it your own! Oh and confidence is key!

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