Saturday, May 9


Gucci's Frida Giannini designed a limited edition T-shirt to support HOME, the unique cinematic environmental film directed by Yann Arthus-Bertrand which is funded by PPR Group.

A film which " has been inside my head for 15 years now. All that I saw and learnt while flying over the Earth has transformed me. This movie should be both magnificent and intelligent, but, above all, it should be steadfastly constructive. What is important today is that we are 6 billion intelligent beings who can take action.” according to its director.

HOME explores the state of the planet through aerial images which have been collected from 50 countries around the world.

To celebrate the release of the film, Gucci's creative director Frida has designed a one off unique t-shirt which will be available at selected Gucci stores. Using 100% organic cotton and natural dyes, the t-shirt will be on sale from may 25th prices from 140 Euros.

For more information click here.

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