Mary Kate and Ashley Olsen launch Junior's collection for JCPenny

Style mavens and constant FRG's (Front Row Girls), twins Mary-Kate and Ashley Olsen have finally confirmed that they have designed a junior's line named OlsenBoye in patnership with JCPenny. They have joined the ranks of the likes of Kimora Lee Simmons and Charlotte Ronson who have also previously designed for JCPenny.

So what exactly does Olsenboye have to offer? Affordable casual sportswear and accessories. Yes, affordable. Remember the success of their clothing, bedding, furniture line with Dualstar Entertainment? Well, Ashley says " Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio."

We're sure it does.

Obviously, the fact that it's easily accessible will attract a lot of customers. The Row and Elizabeth and James (the twins' other two luxury lines) are gorgeous, albeit not that affordable.

Where will you be able to buy some of this stuff? By February, they will be available in 600 stores across the USA and up until then, at special pop up boutiques. For example, yesterday there was a mobile shopping truck driving across NYC selling merchandise and handing out cupcakes.

No better way to impress the juniors.

Well played, girls.

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Spring IN With Rosettes

There’s something so precious and lovely about rosettes that their mere presence screams “garden party!” And while they have longtime been considered adorable summer decorum for the Babies-R-Us crowd, designers have taken the ruffled little rounds to new heights. On the runways for their Spring 2008 ready-to-wear and resort collections, Giambattista Valli and 3.1 Phillip Lim (who defined the trend last year with the ever so popular-and often sold out- tee shirt dress) featured wearable pieces with rosettes, but with a more exaggerated couture look. John Galliano accentuated voluminous dresses with rosettes. But these little flowers aren’t reserved for only dresses. Marc by Marc Jacobs sells leather flats and spiky heels with the 3-D roses, and Betsey Johnson featured an ornamented, pink chiffon headband. Although rosettes are seemingly Spring-like, the trend will certainly blossom far into the fall! Rosettes are sweet, girly and totally chic in metallic colors, patent leather, and over sized proportions.

-Jillian Bietz