Reebok and Armani Activewear and Footwear Collaboration Launching August 2010

I recently started working out quite a lot so I'm always on the search for stylish workout clothes. So I am exited for the collaboration between Reebok and Armani. The collaboration represents the first time that Reebok and Armani are working together for a dual gender collaboration of activewear and footwear that takes Armani fashion styling and combines it with Reebok fitness technology. The collection will be available via Giorgio Armani stores and reebok.com beginning August 2010.

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Cologne, A Man's Essential

Cologne is an essential element to all men and should be used in conjunction with your daily hygienic regimen. I'm sure every man, before going out on the town, has applied cologne not knowing that he just sprayed his worst nightmare for everyone to remember. Finding the right cologne can be very simple. It is the scent that's sexy, not cheap, manly, not Brut, and powerful but not pungent. Keep in mind that cologne can be viewed at as an accessory, making the look complete.

Here are some helpful tips to guide your search for the right cologne:

• -Never buy cologne just because it smells good on someone else. Cologne interacts with skin differently depending on the texture. Oily skin tends to interact with cologne causing the scent to because stronger and longer lasting. Dry skin absorbs cologne causing re-application often. Melanin in the skin has an effect on scent. Darker skin tends to make fragrances smell a bit sweeter.




• When smelling cologne for the first time, remember the three scent levels. High is the level of the cologne when first applied, which is the first impression. Waiting 10 to 15 minutes and smell again, the cologne has reached mid level. Low is the most important level in smelling cologne. After one hour, smell the area again, now the scent has absorbed and mixed with your skin. This is when you determine if this cologne is right for you.




• Buy more than one brand of cologne. Just like shoes...you need more then one scent! It’s good to have at the very least, three different types.

Here are some brilliant colognes to help in your search:

Cartier

Dior

Giorgio Armani

Prada

Issey Miyake
Dolce & Gabbana

-Chavo Killingsworth

Spring Notes- Men

Contributed by Chavo Killingsworth

Hermes SS08

This spring we are seeing lots of tailored, clean, and fresh pieces for men. Causal wear combined with great men's tailor technique!

Top 5 looks:
1. Color! Combining neutral with intense color; Dsquared, Hermes, Jil Sander
2. Light and Layered! Color-neutral. Fabric- Airy; Armani, Bottega Venete, D&G
3. Sheer! Sheer is in; Fendi, Calvin Klein, Louis Vuitton
4. Chopped Pant! Keeping the feel of clean and fresh; YSL, Paul Smith, Burberry
5. Vintage Bike Jacket! Ferragamo, Gucci, Paul Smith, D&G

Ferragamo SS08

Fall 2008 Fashion and Accessories - Menswear

Top Five Looks for Men

1. Dramatic Coat - Dolce&Gabbana, Ferragamo, John Galliano2. Tailored Suit (classic) - Yves Saint Laurent, Calvin Klein, John Varvatos3. Over-sized Pieces (sweaters, scarf, jacket) - Dolce&Gabbana, Ferragamo, Gucci4. Trench Coat (classic) - Rag&Bone, Giorgio Armani, Prada5. Man Bag (KEY item) - Louis Vuitton, Gucci, Bottega Veneta